“Nova generacija” in HR refers to the “New Generation,” often used to describe the younger workforce or emerging leaders who are entering the job market. This term encapsulates the characteristics, values, and behaviors of millennials and Generation Z employees. Key traits associated with the new generation include a strong emphasis on work-life balance, technological proficiency, social responsibility, and the desire for meaningful work and connection to company values. Organizations are increasingly recognizing the unique perspectives and expectations of this demographic, adapting their recruitment, engagement, and retention strategies accordingly. Understanding this “Nova generacija” is essential for effective talent management and fostering an inclusive workplace culture that resonates with young professionals.
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